Utah Law Review, Vol 2010, No 1

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FROM THE BCS TO THE BS: WHY “CHAMPIONSHIP” MUST BE REMOVED FROM THE BOWL CHAMPIONSHIP SERIES

Parker Allred

Abstract


The purpose of this Note is to explore another possible legal conflict involving the BCS: specifically, whether the BCS violates deceptive and unfair trade practices. This Note suggests that the BCS does indeed violate unfair and deceptive trade practice laws through staging a "national championship game," which excludes eligible undefeated teams from the competition.

There are different methods through which consumers victimized by deceptive trade practices can pursue legal recourse, and this Note examines which route would likely be most successful against the BCS. Part II of this Note briefly discusses the BCS's history and the background of consumer protection laws. Part III analyzes the scope of the Utah Consumer Sales Practices Act and how the BCS violates the Act through deceptive and misleading advertising. Part IV and Part V will discuss available judicial remedies and briefly conclude with how the BCS must change to comply with consumer protection laws.



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