Broadcasting Yourself (and Others): How YouTube and Blogging have Changed the Rules of the Campaign
Abstract
In 2004, a new medium, unregulated and unchecked by federal election laws, rocked the political landscape, forever changing the tactics of the campaign. “Blogging†grabbed the attention of voters across the nation, as onlinediaries and forums influenced the election like no one could have predicted. In 2006, a new term was added to the campaign manager’s list: YouTube. YouTube and blogging have changed the rules of campaigning, and provided constituents and onlookers alike with access to information and actionsthat otherwise may have gone overlooked or undetected in the past.Authors who publish with this journal agree to the following terms:
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